Advertising in rural India : language, marketing communication, and consumerism / Tej K. Bhatia
- フォーマット:
- 図書
- 言語:
- 英語
- 出版情報:
- Tokyo : Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies, 2000
- 形態:
- xvi, 333 p. : ill. (some col.) ; 24 cm
- 著者名:
- Bhatia, Tej K.
- シリーズ名:
- Study of languages and cultures of Asia & Africa monograph series ; no. 36 <BA01158693>
- 書誌ID:
- BA59304462
- ISBN:
- 9784872977820 [4872977823]
- 主題:
- Advertising -- India; Advertising -- Language; Target marketing -- India; Rural development -- India; India -- Languages -- Discourse analysis; HF5813.I4
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