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Advertising in rural India : language, marketing communication, and consumerism / Tej K. Bhatia

フォーマット:
図書
言語:
英語
出版情報:
Tokyo : Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies, 2000
形態:
xvi, 333 p. : ill. (some col.) ; 24 cm
著者名:
Bhatia, Tej K.  
シリーズ名:
Study of languages and cultures of Asia & Africa monograph series ; no. 36 <BA01158693>
書誌ID:
BA59304462
ISBN:
9784872977820 [4872977823]
主題:
Advertising -- India; Advertising -- Language; Target marketing -- India; Rural development -- India; India -- Languages -- Discourse analysis; HF5813.I4
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