Advertising & marketing in rural India : language, culture, and communication / Tej K. Bhatia
- フォーマット:
- 図書
- 言語:
- 英語
- 出版情報:
- Delhi : Macmillan India, 2007
- 形態:
- xxvii, 327 p., [31] p. of plates : ill. (some col.) ; 25 cm
- 著者名:
- Bhatia, Tej K. <DA01800523>
- 書誌ID:
- BA84617335
- ISBN:
- 9780230633896 [0230633897]
- 主題:
- Advertising -- India; Advertising -- Language; Target marketing -- India; Rural development -- India; India -- Languages -- Discourse analysis; HF5813.I4
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