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Marketing communications : a behavioral approach to men, messages, and media / Edgar Crane

フォーマット:
図書
言語:
英語
出版情報:
New York : J. Wiley, [1965]
形態:
xiv, 569 p. : ill. ; 24 cm
著者名:
Crane, Edgar  
シリーズ名:
The Wiley marketing series <BA03765518>
書誌ID:
BA18121428
主題:
Decision-making in marketing; Advertising; HF5415; 659.1019
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