Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950

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Yankee don't go home! : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / by Julio Moreno

フォーマット:: 図書
言語:: 英語
出版情報:: Chapel Hill : University of North Carolina Press, 2003
形態:: xi, 321 p. : ill. ; 24 cm
著者名:: Moreno, Julio, 1970-
シリーズ名:: The Luther Hartwell Hodges series on business, society, and the state <BA3588926X>
書誌ID:: BA66118388
ISBN:: 9780807828021 [0807828025] (: cloth : alk. paper)
9780807854785 [0807854786] (: pbk. : alk. paper)
主題:: Industrial policy -- Mexico -- History -- 20th century; Capitalism -- Mexico -- History -- 20th century; Consumption (Economics) -- Mexico -- History -- 20th century; Mexico -- Foreign relations -- United States; United States -- Foreign relations -- Mexico; Advertising -- Mexico -- History -- 20th century; Nationalism -- Mexico -- History -- 20th century; Mexico -- Politics and government -- 1910-1946; Mexico -- Politics and government -- 1946-1970; J. Walter Thompson Company; Sears, Roebuck and Company; HD3616.M42; 337.72073/09/041

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注記:

Includes bibliographical references (p. [283]-307) and index

目次情報:

Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico
Spreading the American dream : information, technology, and World War II
Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico
Advertising national identity and globalization in the reconstruction of modern Mexico
J. Walter Thompson and the negotiation of Mexican and American values
In search of markets, diplomacy, and consumers : Sears and the reconstruction of U.S.-Mexican relations
Industrial capitalism, antimodernism, and consumer culture in 1940s Mexico

Liberalism, the state, and modern industrial capitalism in postrevolutionary Mexico
Spreading the American dream : information, technology, and World War II
Prophets of capitalism : the growth of advertising as a profession and the making of modern Mexico
Advertising national identity and globalization in the reconstruction of modern Mexico
J. Walter Thompson and the negotiation of Mexican and American values
In search of markets, diplomacy, and consumers : Sears and the reconstruction of U.S.-Mexican relations

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https://www-lib.tufs.ac.jp/opac/xc/openurl/search?rft.issn=0000543483

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