Psychological processes and advertising effects : theory, research, and applications

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Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt, Andrew A. Mitchell

フォーマット:

図書

言語:

英語

出版情報:

Hillsdale, N.J. : L. Erlbaum Associates, 1985

形態:

ix, 305 p. : ill. ; 24 cm

著者名:

書誌ID:

BA00247084

ISBN:

9780898595154 [0898595150]

主題:

Advertising -- Psychological aspects -- Addresses, essays, lectures; HF5822; 659.1/01/9; 674

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注記:	Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983 Includes bibliographies and indexes
URL:	https://www-lib.tufs.ac.jp/opac/xc/openurl/search?rft.issn=0000259494

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